Despite all the claims about “master roasters” and “secret blends”, there is nothing better than freshly roasted coffee made from high quality green beans. Most people will pick out and prefer fresh-roasted coffee over stale coffee. Coffee stays fresh up to 2 weeks after roasting, and fancy packaging doesn’t solve the problem, any more than a plastic bag can preserve the taste and character of fresh-baked bread. Most coffees, whether in stores or in big-name coffeeshops, are weeks or even months old before they are consumed as beverage.
Use the navigation bar above to visit the Coffee pages here.